Principles of Marketing (16th Edition)
Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 19, Problem 19.8CTE
Summary Introduction

To discuss: The H analysis and the cultural difference of three countries with Country U.

Introduction:

The way to conduct the analysis of the differences of culture among the countries is termed as H analysis.

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