Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 19, Problem 19.4DQ
Summary Introduction
To discuss: The factors to be considered when taking decisions on the possible global markets to enter.
The market, which buying and selling of the goods and services on a worldwide basis, is termed as global market.
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