Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
expand_more
expand_more
format_list_bulleted
Question
Chapter 1.3, Problem 1LO
Summary Introduction
To discuss: The focus of marketing activities in the five eras of marketing
The five eras are as follows:
- Production eras
- Sales eras
- Marketing eras
- Relationship eras
- Social eras
Expert Solution & Answer
Trending nowThis is a popular solution!
Students have asked these similar questions
Define the characteristics of marketing orientation from a consumer perspective.
Give at least three advantages and three disadvantages of each marketing concept/marketing management philosophy
Chapter 1 Solutions
Contemporary Marketing
Knowledge Booster
Recommended textbooks for you
- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage LearningMarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational Publishing
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing