Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 1.4, Problem 1LO
Summary Introduction
To discuss: The way the relationship marketing moves up the customer loyalty ladder.
Marketing is the management and study of exchange of relationships. It is the business of creating relationships among consumers and business and satisfying the customer needs and wants.
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Contemporary Marketing
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