Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 16.4, Problem 1LO
Summary Introduction

To outline : The 4 categories of retailers.

An individual or business that sells the goods and services in small quantity to the consumers and not meant for resale are termed as retailers.

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