Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 16.6, Problem 1LO
Summary Introduction
To discuss : The most effective retail strategy for manufactures goal in retailing their product.
An individual or business that sells the goods and services in small quantity to the consumers and not meant for resale are termed as retailers.
Retailing is an important element of marketing for the economy, consumers and manufacturers. Retailing is the process where an organization purchases goods from one supplier and sells them to the consumers directly.
Expert Solution & Answer
Explanation of Solution
The most effective retail strategy for manufactures goal in retailing their product is as follows:
In the process of distributing a product the manufacture must choose the partners with the retail strategy that are friendly with the marketing objectives and brand.
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Students have asked these similar questions
Given a manufacturer’s goals for retailing their products, determine the mosteffective retail strategy.
Explain how service retailers differ from merchandise retailers.
Explain how retailers can be classified based on the amount of service offered and give an example of each retailer type.
Chapter 16 Solutions
Contemporary Marketing
Knowledge Booster
Similar questions
- This is your first time advertising your own ice cream flavors. How will you begin pricing your first ever ice cream flavors against other competitors? Describe what type of retailing strategy is the best choice for your product and primary target market? Consider your current placement on the product life cycle when determining your retailing strategy.arrow_forwardExplain your understanding on e retailing and what are the implication for e-retail marketing strategy.arrow_forwardHow would Trader Joe's be classified as a retail outlet in terms of ownership, level of service, and merchandise line?arrow_forward
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