Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
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Chapter 16.1, Problem 3VC
Summary Introduction
To Explain: Impact of sales promotion on restaurant P’s success.
Introduction/case summary: A sales promotion is a marketing tactic in which a company employs a limited-time campaign or offer to stimulate demand for its product or service. A company may use sales promotion for a variety of reasons. The most important reason is to increase sales. Increased sales may be required to meet a quota as a deadline approaches, or to increase awareness of a new product.
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Chapter 16 Solutions
Marketing
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