Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
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Imtiaz, a venture of Mr. Hakim Khan Abbasi began operations in the year 1955. His primeval idea was to kick off a small store which could provide general items of daily use to their customers. Over the years as business grew, Mr. Imtiaz Hussain envisioned of making Imtiaz Super Store, a store which would help make peoples life better. He had a vision to serve people by helping them save money in their day today shopping; a vision to strive and conquer their customer's with love.
Currently the Supermarket has three Stores, five warehouses and a packaging unit and this elaborate network is controlled from the Head office located at Karachi, Pakistan. Keeping pace with growth in Retail Sector in Pakistan, company is about to inaugurate a new Supermarket that be biggest one among all three existing super Markets.
In recent years, Imtiaz Group has achieved growth through an aggressive strategy for opening new stores. While Supermarket sales are a major driver for this strategy, the…
Imtiaz, a venture of Mr. Hakim Khan Abbasi began operations in the year 1955. His primeval idea was to kick off a small store which could provide general items of daily use to their customers. Over the years as business grew, Mr. ImtiazHussain envisioned of making Imtiaz Super Store, a store which would help make peoples life better. He had a vision to serve people by helping them save money in their day today shopping; a vision to strive and conquer their customer's with love.
Currently the Supermarket has three Stores, five warehouses and a packaging unit and this elaborate network is controlled from the Head office located at Karachi, Pakistan. Keeping pace with growth in Retail Sector in Pakistan, company is about to inaugurate a new Supermarket that be biggest one among all three existing super Markets.
In recent years, Imtiaz Group has achieved growth through an aggressive strategy for opening new stores. While Supermarket sales are a major driver for this strategy, the…
Outline how strategic alliances can provide options for marketing opportunities and include two examples of alliances (also known as cooperative business models) that can be formed between businesses.
Outline how the development of existing products or services can provide marketing opportunity options for a business, both in existing and new markets. Relate your answer to relevant diversification strategies from the Ansoff matrix.
Outline how a takeover can create options for marketing opportunities for a business.
Outline key information that a franchiser should consider providing when marketing their franchise opportunity.
Outline how a company can use the establishment of a new business as an opportunity for marketing. Provide an example to illustrate your answer.
Outline two other marketing opportunity options that a business could choose to pursue other than options explored in the questions above.
Explain the importance of the product life…
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