Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 16, Problem 16.7CTE
Summary Introduction
To determine: An example for the company that is committing the practice of unethical marketing, its violation, and the dealing of unethical behaviour.
Unethical behaviour:
Unethical behaviour is an activity, which falls apart from considering morally correct or right for a profession, person, or an industry.
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