Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 15, Problem 15.5DQ
Summary Introduction

To discuss: The meaning of public relations and the public relation functions.

Advertising Agency is much the same as a tailor. It makes the advertisements, designs how, when and where it ought to be conveyed and hands it over to the customer. Advertising agencies are generally not reliant on any associations.

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