Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
bartleby

Concept explainers

Question
Book Icon
Chapter 15, Problem 15.1DQ
Summary Introduction

To discuss: The conclusions marketing managers create when developing an advertisement program.

Advertising is a marketing strategy including remunerating for space to endorse an item, service or cause. The authentic publicity messages are called commercials or advertisements or ads short form. The objective of promoting is to contact individuals well on the way to be eager to pay for a company’s goods or services and tempt them to purchase.

Expert Solution & Answer
Check Mark

Explanation of Solution

The conclusions marketing managers create when developing an advertisement program are as follows:

  • Create an advertising goals: This can be arranged by basic role regardless of whether the point is to inform, persuade or remind.
  • Estimate the advertising financial plan: This regularly relies upon its stage in the product life cycle. The product might require advertising to boost its income when it faces loss in the business.
  • Create advertising strategy: It comprises of making an advertising message and choosing advertising media.
  • Assess advertising promotions: It helps to screen how well the advertising strategy has worked.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
Review the FTC’s guidelines on disclosure in online, social media, and mobile advertisements at www.ftc.gov/os/2013/03/130312dotcomdisclosures.pdf. Will the FTC’s requirements regarding ads and endorsers make Twitter less effective as an advertising medium? (AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)
Discuss the major advertising objectives and describe an advertisement that is attempting to achieve each objective. (AACSB: Written and Oral Communication; Reflective Thinking)
Answer the following: • What are the steps involved in framing Integrated Marketing Communication • Write short note on Advertising • What is the importance of Advertising? Explain the objectives of Advertising.
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
  • Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing