Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 14.2, Problem 1LO
Summary Introduction
To compare: The types of forecasting methods to determine the demand
Forecasting plays a vital role in areas of decision making, financial planning, scheduling, and inventory planning.
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Describe the different forecasting methods and provide an example of when each is most applicable.
Other factors to consider in selecting a forecasting technique
Outline the steps in the forecasting process.
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Contemporary Marketing
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