Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 14, Problem 14.22MML
Summary Introduction

To discuss: The types of appeal marketers use while designing marketing communication message and the message structure issues should be considered while creating the message.

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Explain TWO (2) reasons why consumers do not pay attention to marketing messages. Suggest TWO (2) solutions to the reasons identified (with examples) which marketers can use to capture consumers’ attention.
Discuss four (4) general rules marketers need to consider when developing a successful marketing communication campaign.
Explain group promotion mix components by company and analyze them for a consistent message.
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