Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Question
Chapter 13.2, Problem 13.2AQ
Summary Introduction
To determine: The effectiveness of public service advertisements.
Introduction:
Marketing is an activity in which set of institutions are created, communicated, delivered and exchanged so that value can be added for the customers and other clients as a whole.
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Students have asked these similar questions
Pick a favorite print or television ad. Why do you like it? Do you think that it’s effective? Can you think of an ad that people like that may not be effective?
View the advertisements, below Then, select three and explain if and how you see the above concept in action Describe what product or service each of the three ads is trying to sell Then, explain what you think each ad is actually selling Finally, describe whether you can think of any ethical concerns related to this approach of communication
Obama: “Hope” (Political Campaign Poster) (http://enwikipediaorg/wiki/Barack_Obama_%22Hope%22_poster)
“We Can Do It!” (Propaganda Poster) Links to an external site (http://enwikipediaorg/wiki/We_Can_Do_It!)
Old Spice: The Man Your Man Could Smell (http://wwwyoutubecom/watch?v=owGykVbfgUE)
1984 Apple’s Macintosh Commercial (HD) [Video file] (nd) Retrieved from http://wwwyoutubecom/embed/VtvjbmoDx-IClick here for a transcript of the video
Volkswagen: “Think Small” (Print Ad (http://enwikipediaorg/wiki/File:Think_Smalljpg)
Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions:
Describe the visual appeal and images in the advertisement (colors, images, etc…) What kind of slogan is being used? Do you think this advertisement cuts through the clutter sufficiently – does it capture the attention of the target consumer?
Chapter 13 Solutions
Understanding Business
Ch. 13.1 - Prob. 13.1AQCh. 13.2 - Prob. 13.2AQCh. 13.2 - Prob. 13.2BQCh. 13.2 - Prob. 1TPCh. 13.2 - Prob. 2TPCh. 13.2 - Prob. 3TPCh. 13.3 - Prob. 13.3AQCh. 13.4 - Prob. 4TPCh. 13.4 - Prob. 5TPCh. 13.4 - Prob. 6TP
Ch. 13.5 - Bass pro Shops offers a vast arrays of products...Ch. 13.6 - Prob. 7TPCh. 13.6 - Prob. 8TPCh. 13.6 - Prob. 9TPCh. 13.6 - Prob. 10TPCh. 13 - Prob. 1CECh. 13 - Prob. 2CECh. 13 - Prob. 3CECh. 13 - Prob. 4CECh. 13 - Prob. 1CTCh. 13 - Prob. 2CTCh. 13 - Prob. 3CTCh. 13 - Prob. 4CTCh. 13 - Prob. 1DCSCh. 13 - Prob. 2DCSCh. 13 - Prob. 3DCSCh. 13 - Prob. 4DCSCh. 13 - Prob. 5DCSCh. 13 - Prob. 1PPTCh. 13 - Prob. 2PPTCh. 13 - Prob. 3PPTCh. 13 - Prob. 4PPTCh. 13 - Prob. 1VCCh. 13 - Prob. 2VCCh. 13 - Prob. 3VC
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