Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Question
Chapter 13, Problem 13.19CC
Summary Introduction
Case summary:
Shop B breaks all the rules of retailers and it has built an empire in the retail worlds. B shop is an outdoor product. The shop fetches revenue of $4.3 million in last year and $50 million per shop. This shop attracts the customers who hate shopping. The typical customers of B shop are reclusive male outdoorsman who desires for a best outdoors but who at the same time hate pushing in shopping and crowds.
B shop solved this problem in two strategies
Delivering the products under a roof and a new experience of shopping under a natural theme park
Characters in the case:
- B shop
To discuss: The way B shop become the leading outdoor retailer of the nation based on the marketing mix of retail.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
In a small group, present a plan for a new retail store. Who is the target market? Describe the merchandise, atmospherics, price points, services provided, location, and how you would promote your retail store. Describe how you will differentiate your store from competitors.
Identify a retailer that is currently struggling. Discuss why it is having difficulties and suggest ways to turn things around.
Given a manufacturer’s goals for retailing their products, determine the mosteffective retail strategy.
Knowledge Booster
Similar questions
- Select a consumer product that is sold through multiple channels. Explain the various channels and the type of retailer you can purchase the product from. What are the advantages and challenges of using multiple channels? Are these retailers effective at product distribution to consumers?arrow_forwarddescrie Shopify and how it impacts the marketing mix answering the following questions: What is Shopify, how does it work, and why would a retailer want to use it? How do online retail platforms like Shopify enable marketers to change the marketing mix?arrow_forwardDiscuss the marketing mix decisions faced by wholesalers. What current challenges do wholesalers face?arrow_forward
- What is your favorite store? Explain in detail why it has become your favorite, and what other stores can learn from this.arrow_forwardplease as Retailers provide essential services for the manufacturers of the product they sell. Firstly, they overcome gaps between manufacturers and customers, and secondly, they perform a range of functions in the marketing channel. • Identify and explain one main gap between your manufacturers and customers you believe your retailer will fill. Justify your choice. • Identify the top two functions your retailer will perform for your manufacturer in the marketing channel.arrow_forwardWhat are the differences between a multichannel, cross-channel, and omnichannel retailer? Provide an example of each.arrow_forward
- Online retailing is an important component for clothing retailers. Analyse the advantages of online retailing that are most applicable to your clothing retailer.Identify the type/s of online shopper your online store will appeal to. Explain your reasoning. Outline your plan to promote your online store and make sure to include the below:• Explain how you will create awareness of the online store.• Explain some ideas for the on-site promotion of products.arrow_forwardUsing the internet, identify 2 to 3 traditional retailers that have adopted one or many of the five keys strategies necessary for success in an omni-channel environment. How did they implement this strategy and what were the results?arrow_forwardBB Residential Cleaning and Ironing Services is an on-site residential cleaning and ironing service sold through an online platform. What is your strategy for selling your goods? How will your customers get the good you are selling?arrow_forward
- What specific actions has Mall of America taken to address each challenge?arrow_forwardYou have just joined Kirloskar Pumps, a B2B firm from B2C firm Usha fans. Kirloskar Pump strives to maintain good relations with their dealers. How are marketing channels different in B2B than in B2C. Explain the role and functions of dealers to justify the close relationship of OEMs with dealers. Explain Brieflyarrow_forwardSome marketers believe that online stores will replace traditional stores in the near future. Other marketers have opposite opinions, believing traditional stores will still maintain the same position. In what ways and to what extent do you think that non-store retailing poses a threat toconventional retailers? Use examples to support your discussion. Answer the question in 300 words and use at least 2 references to support your answer.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
