M Marketing
M Marketing
6th Edition
ISBN: 9781259924033
Author: Levy Grewal
Publisher: Mcgraw-Hill
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Chapter 12.3, Problem 1PC
Summary Introduction

To determine: The steps in the development of a new product.

Introduction: Companies introduce several new products on the market with the help of consecutive steps to be followed that begins with a new idea for the product.

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Explain the steps in the new-product development process. Identify which step you think is most important and defend your position.
What is the benefits of product development?
Discuss why each step of the new product development process is important.
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