Business Driven Technology
7th Edition
ISBN: 9781259567322
Author: Paige Baltzan Instructor
Publisher: McGraw-Hill Education
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Chapter 12, Problem 7AYK
Explanation of Solution
YouTube:
Yes, YouTube usage is a smart approach, the YouTube is a powerful tool to reach out the people in short time. It will create any kind of strategy when the people want to communicate and educate the users or the customers for spreading a process improvement message.
Tips for JetBlue to gain back the customers trust:
- The CEO of the company or a famous person among the people to whom the customers will listen to and feel special to be addressed from should take lead and guide the customers with the warm welcome message.
- After that the person can shoot the video about explaining the processes which guide the customers to follow the process in avoiding the long wait lines.
- Interview the customers directly and ask those grievances and troubles then present the proposed solutions to the customers.
- Once the solution is ready then company can simply go ahead and share the video of how lives of those customers have changed after the implementation of the proposed solution.
Creating a strategy using YouTube:
The strategy that would be useful in communicating the message to the customers is given below:
- Helping the clients in choosing the goods and services...
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Instruction:
Answer the questions at the end of the case study (2-3 paragraphs per question). Include an introduction and conclusion. Provide reference and resources.
Case Study:
Twitter's Emerging Role in Disaster Communications
An Atlanta city councilman grabbed his phone when he saw a woman having a seizure on the street. Instead of calling 911 and waiting in line, Councilman Hall tweeted, "Need paramedic on John Wesley Dobbs and Jackson St." A woman was unconscious on the ground. Please RT”
Several councilman supporters called 911 after seeing his text. Paramedics rushed the woman to the hospital.
Twitter, famed for its daily updates and caustic political jibes, is increasingly used in emergency response. The tool allows users to gather and share emergency and catastrophe information faster than government agencies like the Red Cross.
As Hurricanes Harvey and Irma hit Texas and Florida, millions of tweets recorded flooding locations and times, growing in volume. Short…
Because of this, the Internet has become a vital medium through which people may express themselves freely. Many people and organizations are abusing social media sites like Facebook and Twitter to spread hate speech. Should individuals be allowed complete freedom of expression online? Where should we draw the line when it comes to tolerating hate speech online?
Have you ever seen someone being harassed or bullied by someone else over the internet? When you initially learned of the issue, what was the very first thing that went through your head? How did you get at the conclusion that the individual had been the target of bullying conduct prior to your intervention? In other words, how did you come to that conclusion?
Chapter 12 Solutions
Business Driven Technology
Ch. 12 - Prob. 1OCCh. 12 - Prob. 2OCCh. 12 - Prob. 3OCCh. 12 - Prob. 1CQCh. 12 - Prob. 2CQCh. 12 - Prob. 3CQCh. 12 - Prob. 4CQCh. 12 - Prob. 1RQCh. 12 - Prob. 2RQCh. 12 - Prob. 3RQ
Ch. 12 - Prob. 4RQCh. 12 - Prob. 5RQCh. 12 - Prob. 6RQCh. 12 - Prob. 7RQCh. 12 - Prob. 1MBDCh. 12 - Prob. 2MBDCh. 12 - Prob. 3MBDCh. 12 - Prob. 4MBDCh. 12 - Prob. 5MBDCh. 12 - Prob. 1CCOCh. 12 - Prob. 2CCOCh. 12 - Prob. 3CCOCh. 12 - Prob. 4CCOCh. 12 - Prob. 5CCOCh. 12 - Prob. 1CCTCh. 12 - Prob. 2CCTCh. 12 - Prob. 3CCTCh. 12 - Prob. 4CCTCh. 12 - Prob. 5CCTCh. 12 - Prob. 6CCTCh. 12 - Prob. 1AYKCh. 12 - Prob. 2AYKCh. 12 - Prob. 3AYKCh. 12 - Prob. 5AYKCh. 12 - Prob. 6AYKCh. 12 - Prob. 7AYK
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