Chapter 12, Problem 4CQ

Program Plan Intro

Enterprise resource planning:

• It is nothing but a planning that joins various departments and its functions all over an organization into a single information system.
• This planning helps the employees to make their decisions on viewing the wide enterprise information about various business operations.
• The main motive is to provide common database that supports various functions used by different business departments.

Example:

Consider the departments named sales and accounting that depend on the same data for their own needs.

Supply chain approach:

• It is an activity that manages the movement of raw materials like services, cash into the organization via factories or warehouses to the end consumers.
• It also includes organizations that create and deliver products, data and services. It creates trust among their partners.
• Supply chain management:
  • It contains a wide set of activities like planning, controlling and executing a product’s flow, from obtaining raw materials via distribution to the final consumer in a most efficient and cost-effective way.

Customer relationship management:

• Customer relationship management is a methodology that manages an organization’s communication with their customers.
• This method uses client’s history with the company to improve business relationships.
• Modern customer relationship management constructs sustainable enduring customer relationships that generate value for company and customers.