Difference between the product focused and customer focused business: The below are difference between the product focused and customer focused business process: Product Focused Customer focused When the operation, strategies and production are defined in terms of product is called as Product focused. When the operation, strategies and production are defined in terms of customers is called as customer focused. The firm develops products based on the demand that is prevailed within the market and distributes it to the required customers. The firm develops product based on the customers need and requirements along with the experience metrics such as cost, validity and satisfaction. CRM: It is called as customer resource management which is an approach to manage an organization’s interaction with their customers...

Business Driven Technology

7th Edition

ISBN: 9781259567322

Author: Paige Baltzan Instructor

Publisher: McGraw-Hill Education

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Chapter 12, Problem 1AYK

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Difference between the product focused and customer focused business:

The below are difference between the product focused and customer focused business process:

Product Focused Customer focused
When the operation, strategies and production are defined in terms of product is called as Product focused. When the operation, strategies and production are defined in terms of customers is called as customer focused.
The firm develops products based on the demand that is prevailed within the market and distributes it to the required customers. The firm develops product based on the customers need and requirements along with the experience metrics such as cost, validity and satisfaction.

CRM:

It is called as customer resource management which is an approach to manage an organization’s interaction with their customers...

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Chapter 12, Problem 6CCT

Chapter 12, Problem 2AYK

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Solution Summary: The author explains the difference between product focused and customer focused business process. CRM is an approach to manage an organization's interaction with their customers.

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Chapter 12 Solutions

Product Focused	Customer focused
When the operation, strategies and production are defined in terms of product is called as Product focused.	When the operation, strategies and production are defined in terms of customers is called as customer focused.
The firm develops products based on the demand that is prevailed within the market and distributes it to the required customers.	The firm develops product based on the customers need and requirements along with the experience metrics such as cost, validity and satisfaction.