Basic Business Statistics, Student Value Edition
14th Edition
ISBN: 9780134685113
Author: Mark L. Berenson, David M. Levine, David F. Stephan, Kathryn Szabat
Publisher: PEARSON
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Textbook Question
Chapter 12, Problem 48PS
An advertising agency has been hired by a manufacturer of pens of develop an advertising campaign for the upcoming holiday season. To prepare for this project, the research director decided to initiate a study to the effect of advertising on product perception. An experiment is designed to compare five different advertisements. Advertisement A greatly undersells the pen’s characteristics. Advertisement B slightly undersells the pen’s characteristics. Advertisement oversells the pen’s characteristics.
Advertisement D greatly oversells the pen’s characteristics. Advertisement E Attempts to correctly state the pen’s characteristics.
A sample of 30 adult respondents, taken from a larger focus group, is randomly assigned to the five advertisements (so that there are six respondents to each). After reading the advertisement and developing a sense of product expectation, all respondents unknowingly receive the same pen to evaluate. The respondents are permitted to test the pen and the plausibility of the advertising copy. The respondents are then asked to rate the pen from 1 to 7 on the product characteristic scales of appearance, durability, and writing performance. The combined scores of three rating (appearance, durability, and writing performance) for the 30 respondents are stored in Pen. These data are:
a. At the 0.05 level of significance, is there evidence of a difference in the
b. Compare the results of (a) with those of Problem 11.10 (a) on page 413.
c. Which test is more appropriate for these data: the Kruskal-Wallis rank test or one-way ANPOVA F test? Explain.
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Q5 An advertising agency has been hired by a manufacturer of pens to develop an advertising
campaign for the upcoming holiday season. To prepare for this project, the research director
decides to initiate a study of the effect of advertising on product perception. An experiment
is designed to compare five different advertisements.
Advertisement A: greatly undersells the pen's characteristics.
Advertisement B: slightly undersells the pen's characteristies.
Advertisement D: greatly oversells the pen's characteristics.
Advertisement E: attempts to correctly stat the pen's characteristics.
A sample of 25 adults respondents, taken from a larger focus group, is randomly assigned to
the five advertisements (so that there are five respondents to each). After reading the
advertisement and developing a sense of "product expectation," all respondents
unknowingly receive the same pen to evaluate. The respondents are permitted to test the pen
and the plausibility of the advertising copy. The…
Q5
An advertising agency has been hired by a manufacturer of pens to develop an advertising
campaign for the upcoming holiday season. To prepare for this project, the research director
decides to initiate a study of the effect of advertising on product perception. An experiment
is designed to compare five different advertisements.
Advertisement A: greatly undersells the pen's characteristics.
Advertisement B: slightly undersells the pen's characteristics.
Advertisement C: slightly oversells the pen's characteristics.
Advertisement D: greatly oversells the pen's characteristics.
Advertisement E: attempts to correctly stat the pen's characteristics.
A sample of 25 adults respondents, taken from a larger focus group, is randomly assigned to
the five advertisements (so that there are five respondents to each). After reading the
advertisement and developing a sense of "product expectation," all respondents
unknowingly receive the same pen to evaluate. The respondents are permitted to test…
A well-known multinational FMCG produces more than fifty products and sells them in the market. Out of fifty products one is mineral water for drinking purpose and supplies different size pack bottles in the market. Product manager observed that, during hot days the sale of water is more as compared to the normal days. He started the collection of data of weekly sale of water and the average weekly temperature.
Product manager was interested in developing a relationship between sales and temperature; therefore, he discussed and shared the following data with you.
sales
75
77
69
63
79
80
77
70
73
87
72
73
80
80
69
84
77
72
74
81
temperature
32
36
31
31
34
29
32
35
28
31
30
31
29
35
36
28
32
33
32
33
Sale is in thousand liters and temperature is in degree Celsius. Data is Normally distributed
You are required to determine the following information for some concrete decision:
Determine the…
Chapter 12 Solutions
Basic Business Statistics, Student Value Edition
Ch. 12 - Determine the critical value of 2 with 1 degree of...Ch. 12 - Determine the critical value of 2 with 1 degree of...Ch. 12 - Use the following contingency table: a. Compute...Ch. 12 - Use the following contingency table: a. Compare...Ch. 12 - An lpsos poll asked 1,004 adults “If purchasing...Ch. 12 - Prob. 6PSCh. 12 - Prob. 7PSCh. 12 - The Society for Human Resource Management (SHRM)...Ch. 12 - What Social media tools do marketers commonly use?...Ch. 12 - Docs co-browsing have positive effects on the...
Ch. 12 - Consider a contingency table, with two rows and...Ch. 12 - Use the following contingency table: a. Compute...Ch. 12 - Use the following contingency table: a. Compute...Ch. 12 - How common are financial cost or contractual...Ch. 12 - Business sensor technology provides a way for...Ch. 12 - Prob. 16PSCh. 12 - Repeat (a) and (b) of Problem 12.16, assuming that...Ch. 12 - Prob. 18PSCh. 12 - The MSCI 2016 Survey of Women of Boards Survey...Ch. 12 - Prob. 20PSCh. 12 - Prob. 21PSCh. 12 - Prob. 22PSCh. 12 - A Gallup survey across generations of workers...Ch. 12 - How often do Facebook users post? A study by the...Ch. 12 - What makes sales leaders tick? Mercuri...Ch. 12 - PwC takes a closer look at what CEOs are looking...Ch. 12 - Using Table E.6, determine the lower-and...Ch. 12 - Using Table E.6, determine the lower-tail critical...Ch. 12 - Prob. 29PSCh. 12 - Prob. 30PSCh. 12 - Prob. 31PSCh. 12 - Prob. 32PSCh. 12 - From Problem 12.32 , at the 0.05 level of...Ch. 12 - In Problems 12.32 and 12.33, what is your...Ch. 12 - A vice president for marketing recruits 20 college...Ch. 12 - Prob. 36PSCh. 12 - Is there a difference in the satisfaction rating...Ch. 12 - The management of a hotel has the business...Ch. 12 - Prob. 39PSCh. 12 - Brand valuations are critical to CEOs, financial...Ch. 12 - A bank with a branch located in a commercial...Ch. 12 - Prob. 42PSCh. 12 - Prob. 43PSCh. 12 - Prob. 44PSCh. 12 - A pet food company has the business objective of...Ch. 12 - A hospital conducted a study of the waiting time...Ch. 12 - Prob. 47PSCh. 12 - An advertising agency has been hired by a...Ch. 12 - Prob. 49PSCh. 12 - The more costly and time consuming it is to export...Ch. 12 - Prob. 51PSCh. 12 - Prob. 52PSCh. 12 - Prob. 53PSCh. 12 - Prob. 54PSCh. 12 - Prob. 55PSCh. 12 - Prob. 56PSCh. 12 - Prob. 57PSCh. 12 - Prob. 58PSCh. 12 - Prob. 59PS
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- A well-known multinational FMCG produces more than fifty products and sells them in the market. Out of fifty products one is mineral water for drinking purpose and supplies different size pack bottles in the market. Product manager observed that, during hot days the sale of water is more as compared to the normal days. He started the collection of data of weekly sale of water and the average weekly temperature.Product manager was interested in developing a relationship between sales and temperature; therefore, he discussed and shared the following data with you. sales 75 77 69 63 79 80 77 70 73 87 72 73 80 80 69 84 77 72 74 81 temperature 32 36 31 31 34 29 32 35 28 31 30 31 29 35 36 28 32 33 32 33 Sale is in thousand liters and temperature is in degree Celsius. Data is Normally distributed You are required to determine the following information for some concrete decision: a. Determine the statistical relationship between temperature and sale of water and interpret. b. How…arrow_forwardA well-known multinational FMCG produces more than fifty products and sells them in the market. Out of fifty products one is mineral water for drinking purpose and supplies different size pack bottles in the market. Product manager observed that, during hot days the sale of water is more as compared to the normal days. He started the collection of data of weekly sale of water and the average weekly temperature. Product manager was interested in developing a relationship between sales and temperature; therefore, he discussed and shared the following data with you. 75 77 69 63 79 80 77 70 73 87 72 73 80 80 69 84 77 72 74 81 sales temperature 32 36 31 31 34 29 32 35 28 31 30 31 29 35 36 28 32 33| 32 Sale is in thousand liters and temperature is in degree Celsius. Data is Normally distributed 33 You are required to determine the following information for some concrete decision: a Determine the statistical relationship between temperature and sale of water and interpret. b. How much change…arrow_forwardA well-known multinational FMCG produces more than fifty products and sells them in the market. Out of fifty products one is mineral water for drinking purpose and supplies different size pack bottles in the market. Product manager observed that, during hot days the sale of water is more as compared to the normal days. He started the collection of data of weekly sale of water and the average weekly temperature. Product manager was interested in developing a relationship between sales and temperature; therefore, he discussed and shared the following data with you. sales 75 77 69 63 79 80 77 70 73 87 72 73 80 80 69 84 77 72 74 81 temperature 32 36 31 31 34 29 32 35 28 31 30 31 29 35 36 28 32 33 32 33 Sale is in thousand liters and temperature is in degree Celsius. Data is Normally distributed You are required to determine the following information for some concrete decision: Determine the…arrow_forward
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