Contemporary Marketing (MindTap Course List)
Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
Question
Book Icon
Chapter 12, Problem 2CTE
Summary Introduction

To discuss: The convenient products Person X buys for a week and whether the list might change from week to week and the thing which makes Person X to switchover.

Convenience products are termed as products which are frequently purchased by the consumers with least efforts.

Blurred answer
Students have asked these similar questions
What is the benefit a clothing brand gets when they include a plus size in their company.
A product is anything that can be offered in a market for attention, acquisition, use, or consumption that might satisfy a need or want. Products can be classified into consumer products and industrial products. List and briefly explain the four classifications of consumer products and provide examples for each.
What product do you want to sell?, make a tagline for your chosen product?, who is your market target?
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
  • Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing