Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 12, Problem 2CTE
Summary Introduction
To discuss: The convenient products Person X buys for a week and whether the list might change from week to week and the thing which makes Person X to switchover.
Convenience products are termed as products which are frequently purchased by the consumers with least efforts.
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Contemporary Marketing (MindTap Course List)
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