Concept explainers
a)
To discuss: The goods-services continuum for Media S
Continuum along which the services and goods fall based on the attributes that is from pure good to the pure services is termed as goods-services continuum.
b)
To discuss: The goods-services continuum for Media T.com
Continuum along which the services and goods fall based on the attributes that is from pure good to the pure services is termed as goods-services continuum.
c)
To discuss: The goods-services continuum for Company PB.
Continuum along which the services and goods fall based on the attributes that is from pure good to the pure services is termed as goods-services continuum.
d)
To discuss: The goods-services continuum for Company H dealership.
Continuum along which the services and goods fall based on the attributes that is from pure good to the pure services is termed as goods-services continuum.
e)
To discuss: The goods-services continuum for Company R.
Continuum along which the services and goods fall based on the attributes that is from pure good to the pure services is termed as goods-services continuum.
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Contemporary Marketing (MindTap Course List)
- Select a retail store which you are familiar with that has a Web site on which it sells products or services similar to those it sells in its physical retail stores. Explore the web site and examine it carefully for features that indicate the level of service it provides. Using your experiences in the physical store and the review on the Web site, write an evaluation of the company’s touchpoint consistency.arrow_forwardWhich of the following products or services must typically be provided by traditional and not by Internet marketing channels? Multiple Choice car rental reservations software orthopedic surgery music educationarrow_forwardWhat types of products/services have you bought online and why? If you have bought nothing online,explain why not.arrow_forward
- The Internet, particularly online purchasing, may be a valuable source of information about a variety of sectors and organizations. Choose THREE (3) of your favorite online shopping sites. Which website is the most attractive? Which of the two offers the most information? Which one has the most benefits and drawbacks? Make a distinction between the two.arrow_forwardThe use of E-Commerce has benefit the sale of many products ranging from the increased of airline tickets purchased on line, booking of hotel rooms online as well, as well as the success of E-Bay and Amazon. Yet there are many other products that will never take off on line such as the grocery purchase from supermarkets (cheap products) as well as the sales of fashionable clothings or even perfumes (expensive products). Discuss why are some products are easier to sell on line than others.arrow_forwardAssume you are considering opening a retail business. You are trying to decide whether to have a traditional “brick-and-mortar” store or to sell only online. Explain how the activities and costs differ between these two retail arrangements.arrow_forward
- How do JCrew.com and Gap.com provide value to their customersbeyond the physical products they sell? Why would a customer purchaseonline instead of going to the store? Under what circumstances wouldthe customer prefer a store-based experience?arrow_forwardGift Co offers gifting services to individual customers. state the appropriate business model that should be adopted and further discuss the positive aspects of such model.arrow_forwardExamine the experience of shopping online versus shopping in a traditional environment. Imagine that you have decided to purchase a digital camera (or any other item of your choosing). First, shop for the camera in a traditional manner. Describe how you would do so (for example, how you would gather the necessary information you would need to choose a particular item, what stores you would visit, how long it would take, prices, etc.). Next, shop for the item on the Web or via a mobile app. Compare and contrast your experiences. What were the advantages and disadvantages of each? Which did you prefer and why?arrow_forward
- What form of company has the main goal of meeting a specific need in the community?arrow_forwardWhich type of retailer is most likely to require its employees to focus most on assisting customers as they shop and provide more service packages? limited-service retailer off-price retailer full-service retailer self-service retailer convenience retailerarrow_forwardmarket analysis in electrical storearrow_forward