Industry Analysis
Purpose: To help you understand and compare the performance of two companies in the same industry.
Find the Columbia Sportswear Company Annual Report located in Appendix A and go to the Selected Financial Data starting on page 647. Now access the 2016 Annual Report for Under Armour, Inc. from the Internet. For instructions on how to access the report online see the Industry Analysis in Chapter 1. The company’s Selected Financial Data start on page 32.
Selected Financial Data is the area of the annual report where companies supply users of the financial statements with five years of data to analyze. It is then up to the user to determine the trends of the company
Requirement
1. In your opinion, based on what you have learned from this chapter, what is the trend of each of these companies? Based on this data, which company would you invest in?
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Financial Accounting, Student Value Edition (5th Edition)
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