MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Question
Chapter 11.5, Problem 2PC
Summary Introduction
To determine: Components of brand equity.
Introduction: Brand refers to a Company name, sign or symbol which distinguishes a product from other identical products.
Brand equity represents the worth of the brand in the market. It includes the goodwill and the identity created by a brand over time.
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