MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
expand_more
expand_more
format_list_bulleted
Question
Chapter 11, Problem 1CCS
Summary Introduction
Case summary:
Company B is a manufacturer of shoe and sandals. Many companies came with various variations in the product but the most noticeable product was Company B’s products. The products were more comfy and orthopedic safety. Many says that they cannot make a move to another product because of the comfort of Company B’s products. Though later on it faces some crisis and started to develop and improve itself. It also posted many collections in social media.
The strong branding and product of Company B was highly effective.
Characters in the case:
- Company B
To discuss: The Different product lines of Company B.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
summary of the different phases involved in Product Development and Management and highlight how market segmentation may support this process.
There are services and products involved when buying or renting a car, and in both cases, the customer drives away in a car. But buying a car focuses more on the product, whereas renting involves the service. Explain four ways in which marketing for a rental car company differs from marketing for an automobile dealership.
Please assist Based on a retail store that sells clothing for the age between 8 and 40 years .
Construct a diagram depicting one of your product category lifecycles.
Knowledge Booster
Similar questions
- Briefly introduce your own product (goods or services) And explain why you choose or create that brand name of your product.arrow_forwardFive practical reasons why the company should segment their productsarrow_forwardIdentify a unique selling proposition that you would propose for a given product or service.arrow_forward
- Consider the product line offered by your local McDonald's franchise. Discuss examples of product width, length, depth and consistency offered by this company and what the company may consider in defining its product mix.arrow_forwardFor Further Research (Individual) Select a company that has products under the same corporate brand name that includes products that represent a down- ward line stretch as well as products that represent an upward line stretch. Identify at least one product that fits within each category and identify what specific at- tributes separate each from the other.arrow_forwardchoose a product that you have purchased recently. Research and investigate this product on the Internet and in the marketplace. Evaluate the marketing mix (product strategy, pricing strategy, distribution strategy, and promotion strategy) used by the manufacturer of this product. At a minimum, consider the following questions in your investigation: Product Strategy : In what category of consumer products (convenience, shopping, or specialty) does this product fall? Why? At what stage is this product in the product life cycle (introductory, growth, maturity, decline)? Why? What role, if any, did branding (brand name, symbol, slogan, etc.) play in your selection of this product? Why? What role, if any, did packaging play in your selection of this product? Why? Evaluate the quality of the product in terms of quality level and product consistency. Promotion Strategy : Identify the various media used to promote/advertise the product. Did other promotional tools (sales promotion,…arrow_forward
- Use Coca Cola's products to explain the different phases of the product life cycle.arrow_forwardcompare the different types of consumer products and gives examples for each one of them. How does the marketing differ for each ?arrow_forwardCompetition in the soft drink industry is intense. Describe a soft drink brand you are familiar with (Coca-Cola, Fanta Orange, 7Up, Mountain Dew, etc.) in terms of the six level meaning a product brand has.arrow_forward
- please create TWO segmentation profiles for this product in the column given below. Herbal shampoo: Attributes of the product: Herbal Shampoo is natural blend of Amla: Gives Strength to hair; Reetha: Cleansing effect will remove all debris on hair; Shikakai: will remove Dandruff and promotes hair growth; Bhrinhgraj: Prevents Hair Fall and boosts hair volume; Aloe vera: contains something called proteolytic enzymes which repairs dead skin cells on the scalp. It also acts as a great conditioner and leaves your hair all smooth and shiny. Essential Oils: Fulfill essential requirements of hair for moisturization, shine, hair growth. SKUs – 250 ml. Pet bottle Pricing – Competitive pricing relatively expensive than local herbal shampoos available. here is the column: Segmentation Base Segment S1 Segment S2 Segment S3 Geographic Variable Demographic Variables Psychographic Variables Behavioral Variablesarrow_forwardThink about a specific brand that you use and discuss the following: Identify the branded product and discuss the brands value proposition. Describe the brand’s current marketing mix (product, place, price and promotion) How well does the marketing mix reflect, deliver and communicate the brand’s value proposition? What changes would you recommend to improve the marketing mix and why?arrow_forwardHow do you promote your product/service to create an impact, differentiate from competitors and further brand image?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
