Chapter 11, Problem 11HMP

Program Plan Intro

MySimon:

• MySimon is a contrast shopping website retain by CBS Interactive.
• The site provides shopping references, ordering guidance and rate contrasts for numerous products.
• The site leads customers to other shopping sites such as Amazon.com when searching for the products.

BiZRate:

BiZRate is a market research company, providing customers rating information to over 6,000 vendors and producers through the United Kingdom, United States, Canada, France and German.

Google Shopping:

Google Shopping is a google product search. Froogle and Google Products is a Google provision developed by Craig Nevill-Manning which permits customers to examine for products on online shopping websites and relate rates between retailers.

Explanation of Solution

Reason to select a site:

Based on the user knowledge,

• MySimon is not user friendly and the search resulted in results which showed advertisements in the top, followed by shopping outcomes and then web outcomes based on the keyword.
• BiZRate does not offer exact outcomes though user interface appears good and number of outcomes are limited...

Explanation of Solution

Reason to select a camera:

The customer select “Olympus Tough TG-3” camera based on the Product apprais...

Explanation of Solution

Use of sites in decision making:

The sites (precisely Google Shopping) are very useful in confirming on the right product...