Company PG has dominated in the shaving section. It owns the global brands in the shaving section. Even though Company PG is selling its products in more than 180 countries, Country U is the leading market. Country U provide more than 60 percent of their annual profits and more than 35 percent of their products are sold in Country U. There is a reduction in middle-class purchasing power when the recession began in 2008. The price of the food, education, and gasoline has increased. However, there is no change in their wage. It is the time when they revised their target market. They have started concentrating on ten product categories which include 65 brands. Their new product development is affected. To determine: The roles of target marketing and market segmentation.

Question

Want to see the full answer?

Answer 1

Question

Chapter 11, Problem 11.33C

Summary Introduction

Case summary:

Company PG has dominated in the shaving section. It owns the global brands in the shaving section. Even though Company PG is selling its products in more than 180 countries, Country U is the leading market. Country U provide more than 60 percent of their annual profits and more than 35 percent of their products are sold in Country U. There is a reduction in middle-class purchasing power when the recession began in 2008.

The price of the food, education, and gasoline has increased. However, there is no change in their wage. It is the time when they revised their target market. They have started concentrating on ten product categories which include 65 brands. Their new product development is affected.

To determine: The roles of target marketing and market segmentation.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

11-33. In what ways are the components of P&G’s marketing mix being affected by the situation described in this case? Give examples to illustrate.

Suggest and critically discuss a model that helps managers to decide to adopt an offensive or defensive marketing route. Support your answer with examples.

Who are the targeted customers in affiliated marketing? What is known about their behavior? Why is that marketing approach effective? or can it be improved? Provide specific examples to backup you details.