Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 11, Problem 11.23MML
Summary Introduction
To discuss: Pricing strategy of airlines and ethicality of charging baggage fees.
Unlike segment pricing, dynamic pricing does not discriminate in regard to location, gender, age, and other like characteristics. Dynamic pricing is adjusted in accordance with preferences of consumers and market forces. So, the method cannot be used for taking advantage of customers as it will damage customer relationships.
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