Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 11, Problem 11.5DQ
Summary Introduction
To discuss: The numerous public policy concerns in pricing practices inside a channel level and across the channel.
A pricing strategy considers portions, capacity to pay, economic situations, contender activities, trade margins and input costs, among others. It is focused at the characterized customers and against contenders.
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- Discuss the major public policy issues in pricing practices within a given channel level and across channel levels.arrow_forwardDescribe how marketing channel members add value in the channel of distribution between manufacturers and consumers. (AACSB: Written and Oral Communication)arrow_forwardWhat types of retailers often use a high/low pricing strategy? What types of retailers generally use an everyday low pricing strategy? How would customers likely react if a retailer switched its pricing strategy from one to the other? Explain your respond.arrow_forward
- Explain Woolworths leadership role in the distribution channel. Give 4 explanations.arrow_forwardTrue of False only please answer all Considering B2B brands, the manufacturer typically use a “direct” or “indirect” sales channel strategy to build revenue. When using intensive distribution strategies it is often used for convenience offerings considering products customers purchase on the spot without much shopping around. A multi-channel strategy involves carefully selecting several marketing channels in the same category and using them to connect with both potential and current customers. There will be a complete channel strategy when it includes all the steps a vendor takes to connect with their target customers through various platforms or channels. The goal of each channel strategy can vary, depending on a marketing channel's overarching marketing and sales objectives. Creating an effective channel strategy can help companies determine where and how their consumers prefer to purchase their products. Companies often select which channels to integrate into their channel…arrow_forwardCoach Explain whether they use intensive, selective, or exclusive distribution and why.arrow_forward
- Smart Plus is a new brand of high-end air conditioners. How would you go about making a distribution plan for this brand? Is exclusive distribution the right answer?arrow_forwardImagine that you are the newly hired brand manager for a T-shirt company whose new line is about to come out. Because of a major fashion magazine’s very positive review of the line, the company wants to reposition the brand as a premium youth (teens & young adults) brand. Your boss asks what price you should charge for the new T-shirt line. The current line, considered mid-range retail, is priced at $20. • Describe what method would you use? Why? • What do you think is the right price? How did you arrive at that? You are welcome to do some online research. Thank you for helping me!arrow_forwardDiscuss what the best distribution strategy would be for each of these new products: + Lipton Peppermint/Chocolate Tea (Lipton is a mainstream brand) + Prada Business Card Holder (Prada is a luxury brand) Consider: 1.Should distribution be direct, indirect, or some combination? 2.What retailer(s), if any, should carry your product? Thank you for helping me!arrow_forward
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