Marketing
6th Edition
ISBN: 9781259709074
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Chapter 10, Problem 7MA
Summary Introduction
To discuss: The way in which Best Buy use big data to increase sales.
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How does CRM aid in improving customer loyalty?
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Discuss the various components of a CRM system, including customer data, interaction history, and analytics. How do these components contribute to effective customer relationship management?
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- As a database marketing consultant you have been asked by a client who runs a tourism destination to explain the value of building a customer database. Write a proposal justifying what information you would hold on the database,evaluate the benefits it would deliver and explain how you would maintain this data. What are the legal and regulatory issues in managing the database?arrow_forwardHow can businesses effectively measure customer satisfaction and use the data to improve their marketing efforts?arrow_forwardHow can a firm utilize CRM tools to manage and enhance customer relationship?arrow_forward
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