Marketing
6th Edition
ISBN: 9781259709074
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Textbook Question
Chapter 10, Problem 5MA
A consumer packaged-goods company (e.g., Pepsi) has just developed a new beverage. The company needs to estimate the demand for such a new product. What sources of syndicated data could it explore?
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You have been hired recently by a large bank in its credit cardmarketing division. The bank has relationships with a large number ofcolleges and prints a wide variety of credit cards featuring college logos,images, and the like. You have been asked to oversee theimplementation of a new program targeting first-year college studentsat the schools with which the bank has a relationship. The bank hasalready purchased the names and home addresses of the incomingclass. You have been told that no credit checks will be required for thesecards as long as the student is over 18 years of age. The bank plans afirst-day-of-school marketing blitz that includes free hats, T-shirts, andbook promotions, as well as free pizza, if the students simply fill out anapplication. Do you think it is a good idea to target this program tothese new students?
1.Assume that you are a Marketing Manager and your company wants you to deploy an efficient Marketing information system. Explain how marketing intelligence will help in collecting information?
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How to Create a Marketing Plan | Step-by-Step Guide; Author: Visme;https://www.youtube.com/watch?v=4ti_uK60nLk;License: Standard YouTube License, CC-BY
My Marketing Plan Process - 6 Steps to Marketing Any Business (Products or Services); Author: Neil Patel;https://www.youtube.com/watch?v=qn_Po40ZI2E;License: Standard YouTube License, CC-BY