MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 10, Problem 13QA
Summary Introduction

To explain: The reason behind firms giving discounts in pricing to the members of the distribution channel.

Introduction: The members of the distribution channel include wholesaler, retailer and agents which help the firm in making the goods available to the consumers. Discounts are reduction in prices.

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Why do marketets use trade or functional discounts,quantity discounts, cash discounts, and seasonal discounts in pricing to members of the channel?
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