MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 10, Problem 16QA
Summary Introduction
To explain: The usage of bait and switch tactics, price fixing and predatory pricing by unethical marketers.
Introduction: There are some marketers who try to bring more profits by indulging themselves in unethical practices. Some of these tactics include using bait and switch, price fixing and predatory pricing.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Discuss, How do businesses develop pricing strategies and tactics within their marketing plan to maximize profitability and competitiveness?
Explain the concept of price fixing and its implications for competition and consumers.
Within the intricate landscape of competitive markets, how do businesses strategically employ pricing strategies, incorporating elements of dynamic pricing, value-based pricing, and predatory pricing, to not only establish market dominance but also navigate regulatory frameworks and consumer perceptions, thereby shaping market dynamics and sustaining long-term competitive advantage?
Chapter 10 Solutions
MARKETING:REAL PEOPLE,REAL CHOICES
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Many successful retailers use a loss leader pricing strategy, in which they advertise an item at a price below their cost and sell the item at that price to get customers into their store. They feel that these customers will continue to shop with their store and that they will make a profit in the long run. Do you consider this an unethical practice? Who benefits and who is hurt by such practices? Do you think the practices should be made illegal, as some states have done? How is this different from bait-and-switch pricing?arrow_forwardIdentify tactics used to reduce prices to businesses.arrow_forwardHow can a business' pricing decisions be affected by the government's actions?arrow_forward
- How do businesses develop pricing strategies and tactics within their marketing plan to maximize profitability and competitiveness?arrow_forwardDeceptive or Illegal Pricing Firms use many different pricing tactics to try to improve their market share. Some are perfectly legitimate and can be considered fair pricing practices, whereas others are deceptive or even illegal. For this activity you will need to review the types of practices associated with illegal and unethical pricing strategies. Prices tend to fluctuate naturally and respond to varying market conditions. Although we rarely see firms attempting to control the market in terms of product quality or advertising, they often engage in pricing practices that can unfairly reduce competition or harm consumers directly through fraud and deception. A host of laws and regulations at both the federal and state levels attempt to prevent unfair pricing practices, but some are poorly enforced, and others are difficult to prove. Roll over each item and read the description to determine which type of illegal or unethical price strategy is being used. Then drag the item to the…arrow_forwardHow can service providers use pricing strategies to create perceived value for their services and compete in a crowded marketplace?arrow_forward
arrow_back_ios
arrow_forward_ios
