EBK OM
6th Edition
ISBN: 9781305888210
Author: Collier
Publisher: YUZU
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Chapter 1, Problem 8PA
Summary Introduction
Interpretation: Customer benefit package for one of the items is to be constructed and its impact on the customers is to be explained.
Concept Introduction: A customer benefit package includes core offering (goods/service) combined with few added benefits that improves the value of the whole package.
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When it comes to customer service, companies may become involved at three different levels. To begin, what are they and what purpose do they serve. Also, what do you believe is the most important factor in ensuring the success of an implementation?
What is benchmarking? (please do not copy answers on the internet, thank you)
How can we best add value to that customer's life, career or company?
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