Marketing
Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
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Chapter 1, Problem 3DRQ
Summary Introduction

To discuss: The four variables of marketing mix and the reason for they are termed as variables.

Marketing is the process that contains creation of goods, fixing prices, distribution of the goods, and promotion of the goods and services, and ideas in order to enable satisfying exchange relationship among the customers and for maintaining a good stakeholder relationship in the dynamic environment.

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What are the four variables of the marketing mix?Why are these elements known as variables?
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