Marketing
Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
Question
Book Icon
Chapter 1, Problem 1DYMP
Summary Introduction

To discuss: The way marketing concept make its contribution to the long-term success of the company.

Marketing is the process that contains creation of goods, fixing prices, distribution of the goods, and promotion of the goods and services, and ideas in order to enable satisfying exchange relationship among the customers and for maintaining a good stakeholder relationship in the dynamic environment.

Blurred answer
Students have asked these similar questions
Discuss how the marketing concept contributes to a company’s long-term success.
Identify and analyze specific marketing strategies used by companies. Develop criteria by which you would assess the effectiveness of these strategies, taking into account their alignment with business goals.
Give at least three advantages and three disadvantages of each marketing concept/marketing management philosophy