Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 1, Problem 2CLC
Summary Introduction

To discuss: The strategy used by the company to manage a true friend’s relationship.

Introduction:

The company classifies its customers according to their potential profitability. They are as follows:

  • Butterflies
  • True friends
  • Strangers
  • Barnacles

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