Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Question
Chapter 1, Problem 2ALC
Summary Introduction
To discuss: The marketing and the criteria it seeks to accomplish.
Introduction:
Marketing is the process where the aim or goal is to satisfy the customers’ needs and wants. This is, it is the management concept where the goods and services are exchanged from one end to the customers’ end.
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Chapter 1 Solutions
Marketing: An Introduction (13th Edition)
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- Describe the three important marketing concepts you learned about in this course. Explain why these concepts will be useful to you in your current or future position.arrow_forwardWhat is Marketing? Why is it important in the firm or business?arrow_forwardBased on your own understanding, what is the difference between Marketing and Marketing management?arrow_forward
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