Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 1, Problem 1ALC
Summary Introduction
To discuss: Marketing and whether it includes the concept of customer value, relationship, and engagement.
Introduction:
Marketing is the process where the aim or goal is to satisfy the customers’ needs and wants. This is the management concept where the goods and services are exchanged from one end to the customers’ end.
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In your own words, what is marketing? Write down your definition. Does your definition include such key concepts as customer value and relationships?
In your own words, what is marketing? Write down your definition. Does your definition includesuch key concepts as customer value, engagement, and relationships?
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Marketing: An Introduction (13th Edition)
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- If you were to choose, what do you think would be the most important section of a marketing plan? Explain.arrow_forwardWhat is Business Marketing? Give an example?arrow_forwardMarketing management seeks to meet organizational objectives by effectively satisfying customers in a dynamic environment. what are the objectives of the business/organization (speak on any business/organization) justify your response by identifying four core marketing concepts that are applied to achieve these or which core marketing concepts could be applied to achieve the organization's objectives better?arrow_forward
- What functions does marketing perform, and why are they important in creating customer satisfaction?arrow_forwardEnhancing and optimizing customer retention and loyalty is an important part of any marketing plan. Explain why this is the case, and give two examples of businesses that use this strategy?arrow_forward
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