Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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3. Explain Content marketing?
4. Discuss Relationship management?
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- Choose and briefly describe a product that you’d like to develop. Products could include apps, clothing, business systems, anything!• Create a list or table to identify as many different potential user characteristics as you can think of. Characteristics could include age range, hobbies, musical taste, hair style,goals for using your product, paint points, really anything you can think that will help you define your user base. Be as specific as possible.• Make a profile of at least 3 different users by combining the characteristics defined in the last step. (A user profile you can use as a model or make your own:https://www.smartsheet.com/sites/default/files/IC-Customer-Profile-Buyer-PersonaWorksheet-Template_WORD.png)• Choose one user profile that you think is the most applicable to your product. Why is that user profile more applicable than the others?• Create a list or table of needs of the user you picked. Think carefully about what might be important to that user; not other users…arrow_forwardHow is a marketing-oriented firm different from a production-oriented firm or a sales-oriented firm? 1 - 2 paragraphs?arrow_forwardWhat components make up an ADT and how is it put together? Please provide your comment in the spaces provided.arrow_forward
- 19. A firm that wanted to conduct a short-term activity in order to boost consumer buying would use which of the following strategies? A) Sales promotions B) Special offers C) Trade shows D) Point-of-sale displays E) Missionary sellingarrow_forwardDraw inferences from company IT use.arrow_forwardWhat features of the digital marketing textbook website do you use? Tick all that apply. Blog Case studies Free downloads Additional resourcesarrow_forward
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