Service quality is an important concept in service marketing. With regards to service quality measurement models / frameworks, however, extant research shows that there is no consensus on the appropriate measurement model. Provide a rationale for this and perform an appraisal of any four service quality measurement models/frameworks highlighting their distinctive features and commenting on the effectiveness of each one of them. Which one would be suited for which industry / sector and why?
Service quality is an important concept in service marketing. With regards to service quality measurement models / frameworks, however, extant research shows that there is no consensus on the appropriate measurement model. Provide a rationale for this and perform an appraisal of any four service quality measurement models/frameworks highlighting their distinctive features and commenting on the effectiveness of each one of them. Which one would be suited for which industry / sector and why?
Chapter13: Services Marketing
Section: Chapter Questions
Problem 5DYMP
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Service quality is an important concept in
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