Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Column 2(Terms)

  • Cultural diffusion
  • Cultural relativism 

    Design anthropology 

    Participant observation 

    Social control system 

    Cultural universals

    Emic approach 

     Ethnocentrism

    Supernatural beliefs systems 

    Patterns of behavior 

    Integrated whole 

    Cultural anthropology 

    Emergent culture 

    Ethnography

    Globalization

(12) Most cultural change results from the
influence of other cultures or borrowing
from other cultures through a process
called.
13) This is the tendency of people to view their
cultures as superior and to judge the
behaviors of people from other cultures by
the standards of their own culture.
(14)
means that there is no universal
standard by which to judge a culture and
we should try to understand the cultural
context that guides the behaviors of people
from other cultures.
(15) Education, technology, art, medicine, family,
religion, and government are interrelated
parts of a culture that makes culture an
Select match
Select match
Select match
Select match
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Transcribed Image Text:(12) Most cultural change results from the influence of other cultures or borrowing from other cultures through a process called. 13) This is the tendency of people to view their cultures as superior and to judge the behaviors of people from other cultures by the standards of their own culture. (14) means that there is no universal standard by which to judge a culture and we should try to understand the cultural context that guides the behaviors of people from other cultures. (15) Education, technology, art, medicine, family, religion, and government are interrelated parts of a culture that makes culture an Select match Select match Select match Select match Continue
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