
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Column 2(Terms)
- Cultural diffusion
-
Cultural relativism
Design anthropology
Participant observation
Social
control system Cultural universals
Emic approach
Ethnocentrism
Supernatural beliefs systems
Patterns of behavior
Integrated whole
Cultural anthropology
Emergent culture
Ethnography
Globalization

Transcribed Image Text:(12) Most cultural change results from the
influence of other cultures or borrowing
from other cultures through a process
called.
13) This is the tendency of people to view their
cultures as superior and to judge the
behaviors of people from other cultures by
the standards of their own culture.
(14)
means that there is no universal
standard by which to judge a culture and
we should try to understand the cultural
context that guides the behaviors of people
from other cultures.
(15) Education, technology, art, medicine, family,
religion, and government are interrelated
parts of a culture that makes culture an
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