Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Column 2(Terms)
- Cultural diffusion
-
Cultural relativism
Design anthropology
Participant observation
Social
control system Cultural universals
Emic approach
Ethnocentrism
Supernatural beliefs systems
Patterns of behavior
Integrated whole
Cultural anthropology
Emergent culture
Ethnography
Globalization
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