You are the new head of the marketing department in your company. Atthat time, your company has stable sales for the whole year. What will you do toincrease your sales for the following month, using appropriate planningtechniques and tools in your department?

As an in-charge of the Marketing division, the foremost task would be to initiate aggressive sales…

Answered: You are the new head of the marketing…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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You are the new head of the marketing department in your company. At that time, your company has stable sales for the whole year. What will you do to increase your sales for the following month, using appropriate planning techniques and tools in your department?