You are required to write an essay in which you explain the marketing communication planning framework. In your essay make sure that you use integrated examples to show your understanding. Your essay should cover the following aspects • Introduction • Explanation of the term marketing communication • Why marketing communication planning is important • The marketing communication planning framework. • Conclusion

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Market Research Methodology

Market research refers to employing strategies, collecting data, and studying the target audience of a product by an organization. Businesses analyze customer data to figure out consumer trends, improve product design, improve user experience, develop customer-centric marketing campaigns, generate high-quality leads, and boost conversion rates. Phone surveys, test marketing strategies, and focus groups can be used for marketing research.