Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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1. Give example of a marketing communication that failed for you.
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- Help me please ?arrow_forwardThe purpose of marketing communications is to do all of the following, except: Select one: a. Remind b. Inform c. Persuade d. Introducearrow_forwardDirect Marketing is an interactive system that uses one or more promotion media to effect a measurable response at any location. You have just been appointed the first ever sales manager of a company selling a range of outdoor leisure clothing and equipment. These are at present only distributed through excusive retail outlets. Your priority is to increase sales by direct marketing techniques. Prepare a report setting out how you would do this in the next year. Response Mechanism How will evaluation take place and list the stages.arrow_forward
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