Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Expansion or new features may result. Provide instances to distinguish the two ideas. How can you explain these two issues? What if these two unfavourable outcomes happened simultaneously, making this endeavour the worst-case scenario?
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- Situational Analysis A detailed 3Cs analysis SWOT & PESTEL and review of marketing mix is performed. Indicates clearly the internal and external factors. 15 years + presence in RSA First and largest IPP in RSA with more than 1,6 GW in operation 300+ professionals Developed, built and operate the first H2 plant in Africa at Mogalakwena mine Founding member of the Hydrogen valley initiative with Anglo American and the Department of Science and Technology. Operational and Safety excellence across all sites. Growth Market for ENGIE ENGIE exists out of 4 Global Business Units (GBUs) –They are units that drive operations and results and own a P&L. A key differentiator we have within ENGIE is GEMS, whose mission is to optimize the Group’s assets (ie. Connect upstream assets to our customers and Accelerate the development of Renewable) and Ensure a secure and sustainable energy future for B2B clients in line with a low carbon strategyarrow_forwardTechno Corporation is currently manufacturing an item at variable costs of $5 per unit. Annual fixed costs of manufacturing this item are $140,000. The current selling price of the item is $10 per unit, and the annual sales volume is 30,000 units. so Techno can substantially improve the item’s quality by installing new equipment at additional annual fixed costs of $60,000. Variable costs per unit would increase by $1, but, as more of the better-quality product could be sold, the annual volume would increase to 50,000 units. Should Techno buy the new equipment and maintain the current price of the item? Why or why not?arrow_forward
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