Which of the following statements is true? A) Strengths are synonymous with competitive advantage. B) Every company resource or capability is a strength and leads to competitive advantage. C) A strength is not necessarily a source of competitive advantage. D) Strengths are always inimitable. E) None of the above.

Which of the following statements is true? A) Strengths are synonymous with competitive advantage. B) Every company resource or capability is a strength and leads to competitive advantage. C) A strength is not necessarily a source of competitive advantage. D) Strengths are always inimitable. E) None of the above.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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