Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
Which of the following statements is true?
A) Strengths are synonymous with competitive advantage.
B) Every company resource or capability is a strength and leads to competitive advantage.
C) A strength is not necessarily a source of competitive advantage.
D) Strengths are always inimitable.
E) None of the above.
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