Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Electronic Business Fundamentals
Electronic business uses electronic, computing, and internet-based technologies to replace the existing traditional methods of doing a business. The aim is to add or use more efficient and effective methods to the business and eliminate ineffective metho…
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Specifically, what four technologies make e-commerce possible?

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