Would your answer to Question 37change if the products were limitedto children’s toys? 37. Is it ethical for marketers to use themass media to promote products thatmost members of the lower classes andworking class cannot afford?
Would your answer to Question 37
change if the products were limited
to children’s toys?
37. Is it ethical for marketers to use the
mass media to promote products that
most members of the lower classes and
working class cannot afford?
Yes, from an individual’s point of view, it is totally unethical for marketers to use digital media platforms to promote goods that are not affordable by the lower class or the working class.
In the context of children’s toys, it is an unethical activity by marketers to use mass media to advertise their products or toys because, in the bunch of toys, there are many toys which are highly expensive and are not affordable by lower or working-class and no individual either from the lower class or upper class has the power to stop the requirement and emotions of the children and to stop children from their tenacity sometimes parents used unethical activity such as beating to their children.
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