A company's commitment to environmentally-friendly business practices, social responsibility, and giving back to the local community are among the most important attributes and have significant impact on individual buying behavior. Seventy percent (70%) of Generation Xers (ages 35-54) and 54% of millennials (ages 18-34) are likely to stop shopping at a company that supports an issue they disagree with compared to 37% of baby boomers (ages 55+). By keeping in mind the above view point; a. Do you think Corporate Social Responsibility affects the consumers purchasing decision? b. Companies' Commitment to Social Responsibility Influences Buying Decisions More Than Price? c. What do consumer think that price is among the most important attributes of a company compared to environmentally-friendly business practices, social responsibility and giving back to the local community.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

2. A company's commitment to environmentally-friendly business practices, social
responsibility, and giving back to the local community are among the most important
attributes and have significant impact on individual buying behavior. Seventy percent (70%)
of Generation Xers (ages 35-54) and 54% of millennials (ages 18-34) are likely to stop
shopping at a company that supports an issue they disagree with compared to 37% of baby
boomers (ages 55+). By keeping in mind the above view point;
a. Do you think Corporate Social Responsibility affects the consumers purchasing
decision?
b. Companies' Commitment to Social Responsibility Influences Buying Decisions
More Than Price?
c. What do consumer think that price is among the most important attributes of a
company compared to environmentally-friendly business practices, social
responsibility and giving back to the local community.

Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 3 steps

Blurred answer
Knowledge Booster
Outlet selection and purchase
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning